What is Mission LiFE?

  • Mission LiFE is an India-led global mass movement to nudge individual and community action to protect and preserve the environment.
  • Aim: To combat climate change
  • Initiated at: COP26 of UNFCCC  held in Glasgow
  • India is the first country to include LiFE in its Nationally Determined Contributions (NDCs).

Objectives of Mission LiFE:

  • To translate the vision of LiFE into measurable impact.
  • To mobilise at least one billion Indians and other global citizens to take individual and collective action for protecting and preserving the environment during 2022-2027.
  • Within India, at least 80% of all villages and urban local bodies are aimed to become environment-friendly by 2028.
  • It aims to nudge individuals and communities to practise a lifestyle that is synchronous with nature and does not harm it.
  • Those who practise such a lifestyle are recognised as ‘Pro Planet People’.

Need for Mission LiFE:

  • Environmental degradation and climate change impact ecosystems and populations across the globe.
  • Nearly 3 billion people are projected to experience chronic water scarcity due to droughts at 2 C warming.
  • It is estimated that the global economy could lose up to 18% of GDP by 2050 without urgent action by one and all.

Mission LiFE envisions three core shifts in our collective approach towards sustainability:

  1. Change in Demand (Phase I): Nudging individuals to practise simple yet effective environment-friendly actions in their daily lives.
  2. Change in Supply (Phase II): Changes in large-scale individual demand are expected to gradually nudge industries and markets to respond and tailor supply and procurement as per the revised demands.
  3. Change in Policy (Phase III): By influencing the demand and supply dynamics of India and the world, the long-term vision of Mission LiFE is to trigger shifts in large-scale industrial and government policies that can support both sustainable consumption and production.

Examples of Mission Life in real time:

  • Switching off the car/ scooter engines at traffic lights / railway crossings can save up to 22.5 billion kWh of energy.
  • Turning off running taps when not in active use can save up to 9 trillion litres of water.
  • Using a cloth bag instead of a plastic bag while shopping can save up to 375 million tonnes of solid waste from entering the landfill.
  • Discarding non-functioning gadgets in the nearest e-recycling units can recycle up to 0.75 million tonnes of e-waste.
  • Composting waste food at home can save up to 15 billion tonnes of food from going to landfills.

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